Design Process
1. Information architecture &Â navigation overhaul
I restructured the content layout, grouping related information logically to create a more intuitive experience. Key details such as program descriptions, schedules, and instructor bios were made easily accessible.
2. Responsive design implementation
A mobile-first approach was applied to ensure usability across various screen sizes. Layouts, typography, and images were adjusted to scale dynamically, providing a seamless experience on both desktop and mobile devices.
3. Establishing a cohesive design system
I created a structured design system with consistent typography, color schemes, and UI components. This improved visual consistency and reinforced the school’s professional identity.
4. Enhancing readability &Â accessibility
To improve content clarity, I refined text contrast, spacing, and layout, ensuring all information was legible and accessible to users of all abilities.
5. SEO optimization for better visibility
I applied SEO best practices, including structured headings, keyword optimization, and meta descriptions, to improve search rankings and attract new visitors.
Results &Â Impact
The redesigned website delivered significant improvements in usability, accessibility, and online visibility:
Simplified navigation that allows users to find key information effortlessly.
A fully responsive design, ensuring an optimal experience on all devices.
A professional and cohesive design system that builds trust with visitors.
Enhanced readability, making content clearer and more engaging.
Improved search engine rankings, increasing the school’s discoverability for prospective students.
This project emphasized the importance of balancing visual appeal with functionality. By improving the user experience and implementing better SEO strategies, I created a website that not only better serves current students but also attracts new ones, positioning Red Tiger Martial Arts for long-term success.
