The Designer

Hi! I’m Annmarie, a UX/UI Designer and Webflow Developer based in Vancouver. My path to design began in customer-facing roles where I learned how people process information, ask questions, and make decisions. That foundation shaped how I think about digital spaces today. I design with clarity, structure, and intention so users feel confident as they move through an experience.

A LITTLE BIT MORE
Outside of design

You can find me at the gym, fostering dogs, illustrating, or trying new hobbies while traveling like diving and surfing. Next bucket list adventure: the Galápagos Islands!

The Path

My transition into design wasn't traditional, but it was cumulative. Seven years at Apple shaped how I approach problem-solving, communication, and systems thinking. I facilitated onboarding programs, supported store operations across large teams, and worked closely with customers navigating complex products and services.

Those experiences strengthened my ability to translate complexity into clarity, a skill that continues to guide my work today.
Full resume
2017-2021

SALES SPECIALIST

Apple

Working directly with customers taught me how friction affects decision-making. I developed a strong understanding of accessibility, clarity, and how small adjustments can influence outcomes.

2020

BSC (HONS) APPLIED ANIMAL BIOLOGY

University of British Columbia

Studying behaviour strengthened my research skills and analytical thinking. Observing patterns and drawing insight from them now informs how I approach user research and experience design.

2021

TRAINING LEAD

Apple

Facilitating onboarding programs required adapting complex information for different learning styles. That experience translates directly into how I structure content and design intuitive user flows.

2022-2023

UX/UI DESIGN DIPLOMA

British Columbia Institute of Technology

UX/UI Design Certificate

Google

Project Management Certificate

Google
2021-2024

LEAD

Apple

Leading teams and store operations strengthened my ability to balance empathy with performance. I learned how to design systems that support both people and business results.

2024-PRESENT

UX/UI DESIGNER & WEBFLOW DEVELOPER

Freelance

Today, I design and build modern digital experiences from strategy through launch. My work focuses on clarity, usability, and aligning product decisions with business goals.

SALES SPECIALIST

Apple
2017-2021

Working directly with customers taught me how friction affects decision-making. I developed a strong understanding of accessibility, clarity, and how small adjustments can influence outcomes.

BSC (HONS) APPLIED ANIMAL BIOLOGY

University of British Columbia
2020

Studying behaviour strengthened my research skills and analytical thinking. Observing patterns and drawing insight from them now informs how I approach user research and experience design.

UX/UI Design Diploma

British Columbia Institute of Technology

UX/UI Design Certificate

Google

Project Management Certificate

Google
2022-2023

Training Lead

Apple
2021

Facilitating onboarding programs required adapting complex information for different learning styles. That experience translates directly into how I structure content and design intuitive user flows.

Lead

Apple
2021-2024

Leading teams and store operations strengthened my ability to balance empathy with performance. I learned how to design systems that support both people and business results.

UX/UI Designer & WEbflow Developer

Freelance
2024-PRESENT

Today, I design and build modern digital experiences from strategy through launch. My work focuses on clarity, usability, and aligning product decisions with business goals.

Career Timeline

My path to UX/UI design wasn't traditional, but every role has shaped how I approach problem-solving and user experience. Seven years at Apple taught me how to align user needs with business goals through facilitating onboarding programs, managing store operations across large teams, and adapting my approach to meet diverse needs. These experiences strengthened my ability to balance empathy with strategy, a skill that informs every project I take on today.

Full resume
2017-2021
APPLE

SALES SPECIALIST

My experience guiding customers through products and services deepened my understanding of intuitive design and accessibility; principles I now apply to create digital experiences.

2020
UNIVERSITY OF BRITISH COLUMBIA

BSc (Hons) Applied Animal Biology

Studying animal behaviour sharpened my analytical and research skills while deepening my understanding of user needs, reinforcing my human-centered design approach.

2021
APPLE

Training Lead

I facilitated onboarding programs for team members of all experience levels, adapting my approach to various learning styles. This refined my ability to simplify complex information into clear, engaging experiences.

2022-2023
BRITISH COLUMBIA INSTITUTE OF TECHNOLOGY

UI/UX DESIGN DIPLOMA

GOOGLE

UX DESIGN CERTIFICATE

GOOGLE

PROJECT MANAGEMENT CERTIFICATE

2021-2024
APPLE

Lead

By guiding teams and optimizing customer interactions, I strengthened my ability to create user-centered experiences that align business goals with user needs.

2024-Present
FREELANCE

Ux/UI Designer & Webflow Developer

From concept to launch, I design and develop websites and mobile apps with a user-centered approach, creating seamless experiences that reflect their brand and drive measurable business success.